Have you ever wondered why chocolate is never stored in the fridge at your local supermarket? It’s because the cooling effect has a terrible consequence on the delicious product we all love! Chocolate should definitely not be kept in the fridge. To maintain its smooth texture and flavor, keep chocolate at room temperature in a cool, dry place.

It’s because the cooling effect has a terrible consequence on the delicious product we all love! To maintain its smooth texture and flavor, keep chocolate at room temperature in a cool, dry place.
The process of making chocolate involves heating and cooling different cocoa beans with powder and milk. Any additional cooling can ruin the delicate cocoa crystals and sheen, leading to a chalky texture or “bloom” (a white coating that forms on the surface). And yes, that includes white chocolate – but we all know that isn’t really chocolate anyway!