150-year-old Envelope With No Address Compels Postmaster To Embark Upon A Life-changing Journey

Idea!

Lynch got an idea to reach out to people. He thought if the article appeared in the Smithsonian magazine and on its website it could grab the attention of nearly eight million-strong audiences. He approached the magazine and his idea got approved. The piece subsequently ran alongside an evocative photo-shoot recreating a historically authentic writing space.